The Last Word: Building Sustainability
In today's business world, sustainability is key. Sheri Hinish, the 'Supply Chain Queen,' and EY Global Consulting Sustainability Technology and Ecosystems Leader, is urging businesses to embed sustainability within their practices for growth and resilience.
A quiet revolution is underway in global commerce—one that champions sustainability as the cornerstone of business success. At the heart of this movement lies a simple yet profound truth: if businesses are the beating heart of our economy, then sustainability is the lifeline that keeps that heart healthy. We can no longer afford to view sustainability as an afterthought or a mere PR strategy; it must be woven into the very fabric of our corporate DNA, an integral part of our identity and purpose.
What does it truly mean to build sustainability into the core of a business?
It's about embracing a holistic approach that extends far beyond reducing carbon emissions or implementing recycling programs. It's about reimagining the very essence of business itself, shifting from a mindset of extraction and exploitation to one of regeneration and stewardship.
But why should businesses care about sustainability?
The answer lies not only in the need to preserve our planet for future generations but also in the benefits it offers to the bottom line. Studies have shown that companies with strong sustainability practices outperform their peers in terms of financial performance, employee satisfaction, and brand reputation. By investing in sustainability, businesses will become more competitive, attract top talent, and foster stronger relationships with customers who share their values.
For many businesses, the journey towards sustainability begins with a simple yet powerful idea: supply chains can change the world. Think about it: every product in your hand, from the phone to the coffee cup, has a story of its making. With more than 40% of the global workforce involved in supply chain activities, the potential for transformation is nearly limitless. By redesigning supply chains to prioritize sustainability and circularity, businesses can not only reduce their environmental footprint but also create new opportunities for growth and innovation.
The convergence of innovation, sustainability, and leadership is key to unlocking the full potential of sustainable business practices. Innovation drives sustainability by enabling businesses to develop new products, services, and business models that minimize waste and maximize efficiency. Leadership provides the vision and direction needed to navigate the complexities of the modern business landscape, inspiring teams to embrace change and adapt to new challenges.
The good news is, the technology to change the world, by and large, already exists. From big data and AI driving energy-efficient logistics to closed-loop supply chains powered by digital twins and edge tech that champion the principles of the circular economy, businesses need to be future-ready, and in this context, that means being sustainably disruptive. By harnessing the power of innovation, businesses can position themselves as leaders in the transition towards a more sustainable and prosperous future.